Marketing Essay Example | Topics and Well Written Essays - 500 words - 2

Marketing - Essay Example 13). Both definitions focused on the term being a philosophy or an orientation designed by management where the important elements for success and profitable financial performance of a firm is anchored in satisfying the needs of the target market or the potential customers – more than competitors do. Analysis of the Concept The marketing concept could be closely evaluated using an organizational example: Coke versus Pepsi. Bhasin (2010) described in his article that â€Å"the marketing concept proposes that the success of the firm depends on the marketing efforts of the company and in delivering a better value proposition as   compared to its competitors in its own target market† (Bhasin, par. 1). Coke’s marketing strategy is to provide customers with a product that has been envisioned to be timeless, not restricted in boundaries, applies to all ages and generations and is able to captivate and satisfy the thirst and refresh its clientele.